Since Venius Adams launched her chic turban line three years ago, they’ve found a natural fan base among…the kundalini yoga community. It’s a marriage made in some kind of spirit-junkie-having-a-bad-hair-day heaven.
In fact, one of the turban label’s most glamorous supporters is May Cause Miracles author Gabrielle Bernstein, who is increasingly seen rockin’ a turban like it’s the latest as she goes deeper on her own kundalini journey. It’s surely only a matter of time before fellow kunda-yogini Demi Moore is busting her turban out on a red carpet near you…
So what’s the story, Ms Venius? Numi x
WHAT CAME FIRST, THE TURBANS OR THE KUNDALINI CREW?
The TURBANS…LOL!!! I’ve been operating the line for three and a half years now, and at the end of my first year I realized I couldn’t rely on this becoming a fashion trend in the years to come, so I decided to research who buys turbans and why. I discovered the Kundalini community through another designer who is an avid yogi, and quickly decided my market would be yogis, cancer patients…and then fashion.
Moving on from a career in modelling I wanted to keep working in the fashion industry, and I originally designed a resort clothing collection. But in a recession I was wondering how many people would actually be taking vacations! I was also removing extensions from my hair at a VERY slow pace at the time, and decided to buy this vintage turban to cover up the mess. Soon it was attracting a lot of attention when I would go out, and so I had an intimate chat with myself and decided— uuuuhhhmm it couldn’t be that complicated to make turbans, and the rest is history.
WHY IS WEARING A TURBAN A MOOD ALTERING EXPERIENCE?
For me, it’s because I don’t have to concern myself about the affairs of Daily Hair Maintenance. I can relax knowing that this option is always available – after all our slogan is ” A Chic Solution To A Bad Hair Day.” My turban is always a conversation piece, and for many of my customers, especially my Kundalini family, it’s the idea that your energy source is protected.
RHIANNA: I love how controversial and diverse her fashion choices are.