the numinous joshua tree

The word numinous means, “that which is unknown, or unknowable.” For us, it speaks to everything within the realm of human experience that cannot be quantified, explained, or contained. Our intuition and our feeling states. Our connection to the cosmos, to each other, and to the Universe within.

This platform was created in 2012 with a manifesto to update all things “new age” for life in the Now Age, and is widely credited with spearheading the current renaissance in interest in all things mystical. A part of this mission has been to foster a worldview that values feelings alongside facts, and to give a platform to the unseen and the unheard voices that are re-shaping our world.

After eight years operating as an online magazine, with regular events and retreats and a popular weekly newsletter and Instagram account, The Numinous re-launched in the summer of 2020 as a boutique self-publishing imprint. With a goal of publishing one book per month by 2022, we are working with emerging authors authors in the Now Age space to concept, create, and market their books. You can learn more about our publishing services HERE.

As the outside world continues to evolve at warp speed, we continue to be committed to making content that inspires and supports our readers, while challenging and shaking up the status quo. Thank you for being part of our story.


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ruby warrington numinous books

Ruby Warrington // Professional Bio

Ruby Warrington is Founder of The Numinous and the voice behind the term “Sober Curious.” Author of the 2019 book, Sober Curious, her work has spearheaded a global movement to reevaluate our relationship to alcohol. Other works include Material Girl, Mystical World (2017), The Numinous Astro Deck (2019), and the upcoming Sober Curious Reset (Dec 2020). With 20+ years’ experience as a lifestyle journalist, Ruby is also an editor, book doula, podcaster, and brand consultant, and is known as a true thought leader in the modern wellness space. Learn more about how you can work with Ruby HERE.