Following a year-long hiatus, we’re back as Numinous Books. Founder Ruby Warrington explains the process behind this evolution, and why she believes books are magic …
As regular readers will know, I put The Numinous on hiatus in July 2019. Since attempting a failed “comeback” in November (which I knew was gonna fail, put which I put us all through anyway!), I have been in even deeper reflection about the next evolution of this platform. A very tired and cynical part of me wanted to just walk away. I was exhausted from the constant churn of maintaining the socials, the newsletter, the podcasts, the blog—and I badly needed to focus on work that actually paid my rent.
We’d had seven good years after all, and what began as a project to help me learn more about the mystical arts, had also done its job, in a way: I had learned enough about astrology to develop my own personal practice, and along the way (surprise!) I found I had begun to heal the hurting, over-achieving “good girl” part of me that felt the constant need to prove myself. A journey that is documented in the three book projects I had also put out, beginning with the release of Material Girl, Mystical World in 2017—with Sober Curious (2018) and The Numinous Astro Deck (2019) telling their own parts of my story.
But also … I’d put so much time, and love, and passion into building this thing. Could I really just walk away? NO. At least … no so fast. And so I sat, and I waited, and I meditated on a question that I have come back to periodically since reading The Big Leap by Gay Hendricks: “What is my zone of genius?”
Hendricks defines the zone of genius as the state in which you get into “flow,” and find ceaseless inspiration as you engage with your natural abilities, rather than those you have leaned and perfected over the years (the latter being your “zone of excellence”). The theory being that the more time you spend in your zone of genius, the more energized, fulfilled, and successful you will be. What I landed on this being for me? Reading. Writing. Words. BOOKS. I’m always surprised when authors talk in interviews about the “torture” of the actual writing process. Not me! Put me in a room with a laptop and a big idea and I’ll be happy for days. I love editing other people’s words just as much, and even enjoy the intricate map-making of finding my way out of writers’ block. In short, making words on a page brings me the kind of satisfaction I imagine farmers reap from harvesting a bumper crop.
As soon as I turned my attention back towards WRITING, it was like the magic magnet effect the manifestation gurus talk about hummed into action. In my burnt-out state, beginning another book project myself was out of the question. But before I knew it, I was inundated with work helping other people craft, write, and edit their book proposals and manuscripts. And able to earn a living from it. By the time COVID came along, I felt like I’d cracked the fucking DaVinci code. I found myself actually getting paid to do what I actually love … with zero pressure whatsoever to look good in selfies or have something funny, deep, or provocative to say on Instagram every day!
Halle-fucking-lujah. I call this “book doula” work, I LOVE IT, and it is currently how I’m spending the majority of my time. Not that I haven’t been working as a writer and editor my whole career—but it’s the words-to-self-promotion ratio that’s shifted. The actual “making words on a page” part of my work (i.e. zone of genius) in journalism, for The Numinous, and as an author, has always been squeezed into the margins until now. The pitching of ideas, hosting of events, and growing of the socials (i.e. constantly trying to prove myself) having taken precedence. Too much time spent on “zone of excellence” shit—now that is what will burn a person out.
As for how this applies to The Numinous? In alignment with this new personal direction, the platform is back as NUMINOUS BOOKS. Ta-da! This is where my year of soul-searching has brought me. And it feels SO RIGHT. A natural extension of my book doula work, this means I am also working with a selection of authors to self-publish their books across this platform—meaning working with them to concept, write, and edit their books, as well as consulting on the design, marketing, and PR process. Each “Numinous Book” will also have its own launch across the Numinous blog, social media, and newsletter. And you’ll be hearing about the first Numinous Books project very soon!
Over the years, The Numinous has been home to so many diverse voices and perspectives on emotional and spiritual wellbeing in the Now Age. As I have also written about here, the fact that much of the deep wisdom that’s being made available to us thanks to the internet also gets boiled down into bite-sized, snackable, and ultimately throw-away chunks of social media “content,” has also never sat right with me. Which brings me back to BOOKS.
There’s a bookstore in Brooklyn called Books Are Magic—a phrase that has spun circles in my head since I first heard it. Because it’s true. Books are also meaningful, impactful, and a slow-cooked antidote to the pace of modern life. You can’t read (let alone write) a book in the time it takes to swipe up. It is the commitment asked of us by reading (or writing) a book that gives it the power to transport and transform us, to shape the way we think, act, and see the world. Reading a book—whether it’s a novel or memoir that allows us to walk in the shoes of the main protagonist, developing empathy for others along the way, or a text that teaches us something profound—is like having a deeply private and intimate conversation with the most essential and always evolving part of yourself. Put another way, books are both our mirrors and our mediums for communicating with our unseen selves.
It’s no wonder dictators and fascists like to burn books—just like they burned the witches back in the day. And it is also an act of resistance that The Numinous will continue to be a home for books and modern mystics alike, to both the “reading” and the “readers” that we turn to for answers when trying to make sense of ourselves and the world. Thank you for being here for it—and sign up for our newsletter and keep following @the_numinous for a bit of both each week.
They say everybody has a book in them. Might yours be a fit for Numinous Books? You can learn more about our publishing services here—and contact us to set up a discovery call to discuss your project.